Youth throughout the ages
When you’re young there’s always the belief that ‘they just don’t get it’, whether ‘they’ being society or your parents. But, as hard as it might be for some of you to believe, your parents were once young too and they too had the same fascination with pop icons of their time much like you do today with your idols, and they also had their parents perplexed just as much as they may be with you.
Let’s have a look at the journey of the youth throughout the ages and the various traits and characteristics that personified they’re generation. There have been Baby Boomers 1 who represent your parents and II your older siblings; we’ll focus on Generation X, Y and Z.
Born 1966-1976 are often characterised by high levels of skepticism the whole attitude of what’s in it for me and they sometimes referred to as the lost generation as this was the first group of kids exposed to lots of daycare and divorce. They are arguably the best educated generation obtaining Bachelor’s degree higher than the previous cohort and they also form families with a higher level of pragmatism than the parents demonstrated avoiding broken homes.
Born 1977-1994 are the largest generation since the Baby Boomers; their high numbers reflect their births as that of their parents’ generation. Gen Y kids are also known as Millennials they’re sophisticated, technology wise, immune to most traditional marketing, less brand loyal and ethnically and racially diverse. Often raised in dual income or single parent families they’ve been more involved in family purchases… they not only grew up with it all, they’ve seen and been exposed to it all since early childhood.
Born 1995-2012 Gen Z are growing in an environment that’ll make the grade schools of the next generation the most diverse ever. With higher levels of technology will make significant inroads in academics. Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners.